SaaS Channel Course Archive
The Saas Channel began as an idea to create an online course, to serve the B2B software startup community and it focused specifically on Founders and CEOs who were great at product and engineering but had more limited selling experience.
For me this was an experimental medium as my advisory business had to go fully remote during Covid…
I realised that much of the Q&A work I was doing with clients was repeating on themes in a sequential order. That gave me the idea that these startup questions could be answered in a video course format so I thought I’d give it a go…
All things change and nothing is forever (thank goodness social distancing is in the past now) - so my video courses are no longer at the centre of my Work.
But there may still be valuable lessons in here for many businesses, so I thought I’d gift what I have to those of you who are interested and wish to take the time to use it.
If you have come across my pages then I hope this gives you something that can help enable your business to be fruitful and grow.
Finding Your Ideal B2B Customer
The first module in an open source archive of my “Saas Channel” content on finding your ideal customer profile, to help you with more targeted growth. The background to this it that the work is from a B2B SaaS / software website for entrepreneurs that I developed during the 2020 lock downs for remote audiences.
Building Your Customer Offering
The second in an open source archive of some of my “Saas Channel” content on how to create the right offer for your business, that will market and sell well. This was created during the lock down of 2020 and initially provided as part of the then available online couse for B2B startups
Building B2B Pipeline
Here is another one of my teaching modules in open source format. This is the third instalment of the course, going into quite a lot of detail on creating B2B leads and pipeline against your ICP and in particular showing off some CRM & LinkedIn things you can do to set yourself up for relatively capital efficient growth.
Lessons In Selling
Here you will find the final course content from a section I called the million dollar sales challenge when I developed it for entrepreneurs, during the 2020 lock downs. I’m providing it open source here as I think it offers valuable lessons on how to sell more effectively. Of course every business is a little different but here you can learn about some foundational ideas that may help you.