Building Your Customer Offering
It was experimentation that led me from offering a collection of features to our customers, to understanding more deeply what their motivations were to buy from my company.
This archive goes through for want of a better phrase, the Product Marketing insights that can take a selection of features in your product and communicate the true value of the proposition to the customer.
Having worked out who any business is selling to, who the Ideal Customer Profile (ICP) is, it is crucial then to serve up the right offering to them that enables business growth.
These videos take you through some B2B software learnings that can be used by any business to get its message across better.
Though not every lesson is for everyone, there should be useful insights in here for anyone who takes the time to go through this archive.
Welcome to the High Demand Offer Challenge.
2. Common mistakes in B2B software marketing.
3. Marketing to the future need of the customer
4. Identifying your customer key results
5. Numbers that grab attention.
6. Mapping the path to the future.
7. Customer Guarantees.
8. Your High Demand Offer.